VisitBritain priorities for 2021-2022

Following the Chancellor’s statement yesterday, VisitBritain have received confirmation that they will have a rollover budget for next year plus an additional pot to focus on agreed priorities. This means that there will be a core budget of £19.9 million for VisitBritain and a further budget allocation as they work to support tourism’s recovery. The Government has also confirmed its commitment to continuing the GREAT campaign to build brand Britain, with a budget of £60 million. VB are currently putting in a bid for 2021/22 and are hopeful that they will secure a similar pot to this year for tourism promotion. This has been a tough spending round across Government […]