Introduction Food Tourism is defined by Welsh Government as ‘any activity that promotes a high quality, distinctive, local and sustainable food experience linked to a particular place‘. ‘Towards Sustainable Growth: An Action Plan for the Welsh Food and Drink Industry 2014-2020’ recognises the importance of the local food supply chain to the food industry in Wales, encompassing local retail, hospitality/ food service and direct retail (farm shops, markets and festivals). Click image to download
Introduction Keeping up with all the latest technological ideas isnít always easy, especially when you have a tourism business to run. This Digital Tourism – How To Guide will help you to understand how technology can improve your business for the future. This is a legacy publication from the ERDF funded and Visit Wales supported, Digital Tourism Framework programme. The programme has been helping to raise the digital bar across our tourism industry, moving it from relative E business immaturity a few years ago, firmly into the digital age today. Whether an absolute beginner or a self confessed geek, we hope you’ll find this collection of How to Guides helpful in your efforts to meet and hopefully exceed your customers expectations. It’s by no means comprehensive, and […]
Introduction The Sustainable Tourism Strategy and Action Plan for the Clwydian Range and Dee Valley Area of Outstanding Natural Beauty (AONB) covers a five year period from 2015 to 2020. It has been based on extensive consultation and assessment, through meetings, workshops, surveys and analysis of available evidence. Its purpose is to provide a direction for tourism in the protected area together with a framework for coordinating action by all concerned. In particular, the strategy seeks to pursue forms of tourism that are appropriate to the protected area and which “take full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, […]
Visitor Information Needs EXECUTIVE SUMMARY Click image to download
The Faith Tourism Action Plan will aim to identify ways in which this significant part of our heritage can be enhanced as an attraction to visitors and locals alike. This action plan will focus on developing the Faith Tourism product as part of the wider visitor experience, although there could be scope to develop the niche religious tourism market where visitors travel for a religious purpose. Click on image to download
Research Aim The Welsh Government commissioned Beaufort Research in association with Houston Economic Consulting to identify and value the additional economic activity occurring at a given time in a local economy as the result of Tourist Information Centres (TICs). Research Methodology The work had two stages, the first stage involved engaging with a representative sample of TIC users across Wales to calculate the value of the TIC input during their trip. The second stage involved desk research/ economic impact modelling: applying TIC user valuations to the universe of TIC users across Wales to calculate the overall value of TIC user impact in 2012 by using visitor figures from 2011. Click […]
A Tourism Strategy for Wales The Minister for Economy, Science and Transport established a Tourism Sector Panel in September 2011 and asked them to lead the development of a new strategy and direction for the sector. This strategy represents the results of their work which has involved a process of research and analysis, evaluation of options and engagement with the tourism industry. This is a strategy for tourism overall in Wales rather than one for the Welsh Government alone. Tourism touches many parts of Government policy including skills and employment, planning, regeneration, heritage and culture; it also benefits many other sectors of the economy including transport, retail and agriculture. It […]
Background Visit Wales (VW) have been conducting the Survey of Visits to Tourist Attractions since 1973. The remit of the research is to Determine and report visit numbers to attractions throughout Wales – analyse collected data on visit numbers to identify current trends Provide additional comparative analysis of data contained in the Survey of Visits to Tourist Attractions including visit figures, operations, funding, revenue, marketing and human resources Analyse data according to attraction categories, the four economic regions of Wales, and admission charging policy. Tourist attraction definition This research uses the definition of a tourist attraction1 agreed by the four National Tourist Boards in 2001 : “an attraction where it […]
Introduction This is a strategy for Britain’s travel and tourism industry through to 2020. It highlights the potential for our visitor numbers to grow by 23 per cent to 40 million, the potential to add 200,000 jobs in an economy where new jobs are the number one priority and the potential to generate £8.7 billion in additional foreign exchange revenue (in nominal terms). Few British industries are as strong as travel and tourism, and few have such growth potential. But achieving this will not be easy. It requires an exceptional level of collaboration and partnership between the travel industry, the public sector and Government. VisitBritain can support this and facilitate this potential but it cannot deliver growth on […]
Great Britain Tourism Survey (GBTS), January to December 2012 This update summarises overnight domestic tourism in Wales during the calendar year 2012. Numbers are rounded to 2 decimal places. Figures are provisional and may be subject to final revision. Click image to download