Tourism Action Plan

Tourism Action Plan

Introduction Tourism is vitally important to the UK. The industry provides 1.6 million jobs across the country. In 2015, we saw the greatest number of overseas visits to the UK on record, bringing £22.1 billion into our economy. Domestic overnight spend also hit a record high of £19.6 billion in England. In short, the sector goes from strength to strength. But many overseas visitors never venture beyond London, so over 50% of their spending is in the capital. While we want tourist numbers to remain high, we also want the benefits of growth to be felt across the whole of the UK. This is a beautiful country, offering so much to […]

The Tourism Landscape

The Tourism Landscape

The Tourism Landscape: Department for Culture, Media and Sport Introduction The overall success of the tourism industry is contingent on its ability to work together to promote what it has to offer. However, as the sector is diverse, fragmented and competitive, businesses are often reluctant to invest significant time in collaborative endeavours. This is why Government support is needed. This document is aimed at everyone who wants to understand the roles and responsibilities of different government groups and bodies in improving the co-ordination of tourism offers and their promotion. If you have a query relating to the tourism agenda, it will help you to understand who you are best to contact in […]

The Food Tourism Action Plan for Wales 2015 – 2020

Introduction Food Tourism is defined by Welsh Government as ‘any activity that promotes a high quality, distinctive, local and sustainable food experience linked to a particular place‘. ‘Towards Sustainable Growth: An Action Plan for the Welsh Food and Drink Industry 2014-2020’ recognises the importance of the local food supply chain to the food industry in Wales, encompassing local retail, hospitality/ food service and direct retail (farm shops, markets and festivals). Click image to download

Clwydian Range and Dee Valley Area of Outstanding Natural Beauty Sustainable Tourism Strategy and Action Plan 2015 – 2020

Clwydian Range and Dee Valley Area of Outstanding Natural Beauty Sustainable Tourism Strategy and Action Plan 2015 – 2020

Introduction The Sustainable Tourism Strategy and Action Plan for the Clwydian Range and Dee Valley Area of Outstanding Natural Beauty (AONB) covers a five year period from 2015 to 2020. It has been based on extensive consultation and assessment, through meetings, workshops, surveys and analysis of available evidence. Its purpose is to provide a direction for tourism in the protected area together with a framework for coordinating action by all concerned. In particular, the strategy seeks to pursue forms of tourism that are appropriate to the protected area and which “take full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, […]

The Faith Tourism Action Plan for Wales

The Faith Tourism Action Plan for Wales

The Faith Tourism Action Plan will aim to identify ways in which this significant part of our heritage can be enhanced as an attraction to visitors and locals alike. This action plan will focus on developing the Faith Tourism product as part of the wider visitor experience, although there could be scope to develop the niche religious tourism market where visitors travel for a religious purpose. Click on image to download

The Economic Impact of Tourist Information Centres in Wales November, 2012

The Economic Impact of Tourist Information Centres in Wales November, 2012

Research Aim The Welsh Government commissioned Beaufort Research in association with Houston Economic Consulting to identify and value the additional economic activity occurring at a given time in a local economy as the result of Tourist Information Centres (TICs). Research Methodology The work had two stages, the first stage involved engaging with a representative sample of TIC users across Wales to calculate the value of the TIC input during their trip. The second stage involved desk research/ economic impact modelling: applying TIC user valuations to the universe of TIC users across Wales to calculate the overall value of TIC user impact in 2012 by using visitor figures from 2011. Click […]

The Welsh Government Strategy for Tourism 2013 – 2020 Partnership for Growth

The Welsh Government Strategy for Tourism 2013 – 2020 Partnership for Growth

A Tourism Strategy for Wales The Minister for Economy, Science and Transport established a Tourism Sector Panel in September 2011 and asked them to lead the development of a new strategy and direction for the sector. This strategy represents the results of their work which has involved a process of research and analysis, evaluation of options and engagement with the tourism industry. This is a strategy for tourism overall in Wales rather than one for the Welsh Government alone. Tourism touches many parts of Government policy including skills and employment, planning, regeneration, heritage and culture; it also benefits many other sectors of the economy including transport, retail and agriculture. It […]

Visits to Tourist Attractions 2012

Visits to Tourist Attractions 2012

Background Visit Wales (VW) have been conducting the Survey of Visits to Tourist Attractions since 1973. The remit of the research is to Determine and report visit numbers to attractions throughout Wales – analyse collected data on visit numbers to identify current trends Provide additional comparative analysis of data contained in the Survey of Visits to Tourist Attractions including visit figures, operations, funding, revenue, marketing and human resources Analyse data according to attraction categories, the four economic regions of Wales, and admission charging policy. Tourist attraction definition This research uses the definition of a tourist attraction1 agreed by the four National Tourist Boards in 2001 : “an attraction where it […]