Britain Growth Strategy inbound Golden Legacy 2012 to 2020

Introduction This is a strategy for Britain’s travel and tourism industry through to 2020. It highlights the potential for our visitor numbers to grow by 23 per cent to 40 million, the potential to add 200,000 jobs in an economy where new jobs are the number one priority and the potential to generate £8.7 billion in additional foreign exchange revenue (in nominal terms). Few British industries are as strong as travel and tourism, and few have such growth potential. But achieving this will not be easy. It requires an exceptional level of collaboration and partnership between the travel industry, the public sector and Government. VisitBritain can support this and facilitate this potential but it cannot deliver growth on […]

Great Britain Day Visits Survey 2012

Great Britain Day Visits Survey 2012

This update summarises the top line results of the Great Britain Day Visits Survey 2012 in respect of Wales. The Great Britain Day Visits Survey (GBDVS) has been undertaken jointly with Visit England and Visit Scotland and is the source of official statistics on day visits by British residents to destinations throughout Britain. 2012 was the second year of the survey and took the form of 35,262 online interviews throughout Britain during the course of the year, with the Wales resident sample boosted to approximately 5,000 in order to permit more detailed secondary analysis in due course. Click on image to download  

Wales Occupancy Survey – 2011

Wales Occupancy Survey – 2011

An occupancy survey has been continuously undertaken amongst graded hotel accommodation providers since 1972 to monitor levels of demand for hotel rooms and beds in Wales.  To comply with the requirements of the EU Directive on Tourism Statistics, the survey was extended in 1997 to include all serviced accommodation including guest houses and bed and breakfast  establishments, as well as non‐graded serviced accommodation. The self catering survey has been conducted in varying formats since 1987.  Since 2003 however, the methodology and software used to analyse the data has been consistent. The survey covers self catering accommodation, caravan holiday homes, touring caravan and camping parks.  In addition, in 2008, hostels and bunk houses were […]

Wales Occupancy Survey 2012 Annual Report

Wales Occupancy Survey 2012 Annual Report

An occupancy survey has been continuously undertaken among graded hotel accommodation providers since 1972 to monitor levels of demand for hotel rooms and beds in Wales. To comply with the requirements of the EU Directive on Tourism Statistics, the survey was extended in 1997 to include all serviced accommodation including guest houses and bed and breakfast establishments, as well as non-graded serviced accommodation. The self catering survey has been conducted in varying formats since 1987. The survey covers self catering accommodation, caravan holiday homes, touring caravan and camping parks. In addition, in 2008, hostels and bunk houses were also included within the coverage of the survey. Click image to download

Wales Visitor Survey 2011 – Overseas Visitors

Wales Visitor Survey 2011 – Overseas Visitors

As part of its statutory function to promote, develop and monitor tourism in Wales, Visit Wales undertakes a regular programme of research to provide information on the volume, value and character of tourism in Wales. In late 2010 Visit Wales commissioned Beaufort Research to conduct a research study amongst overseas and UK Visitors to Wales, both Staying and Day, between April to October 2011. This replicated and updated similar surveys, conducted amongst Staying Visitors in 2000, 2001, 2003, 2006 and Staying and Day Visitors in 2009. The overall aim of the study was to improve and build upon Visit Wales’ understanding of the motivations, needs and behaviours of visitors to Wales. […]

Wales Visitor Survey 2011 – UK Day Visitors

Wales Visitor Survey 2011 – UK Day Visitors

As part of its statutory function to promote, develop and monitor tourism in Wales, Visit Wales undertakes a regular programme of research to provide information on the volume, value and character of tourism in Wales. In late 2010 Visit Wales commissioned Beaufort Research to conduct a research study amongst overseas and UK Visitors to Wales, both Staying and Day, between April to October 2011. This replicated and updated similar surveys, conducted among Staying Visitors in 2000, 2001, 2003, 2006 and Staying and Day Visitors in 2009. The overall aim of the study was to improve and build upon Visit Wales’ understanding of the motivations, needs and behaviours of visitors to Wales. […]

Wales Visitor Survey 2011 – UK Staying Visitors

Wales Visitor Survey 2011 – UK Staying Visitors

As part of its statutory function to promote, develop and monitor tourism in Wales, Visit Wales undertakes a regular programme of research to provide information on the volume, value and character of tourism in Wales. In late 2010 Visit Wales commissioned Beaufort Research to conduct a research study amongst overseas and UK Visitors to Wales, both Staying and Day, between April to September 2011. This replicated and updated similar surveys, conducted amongst Staying Visitors in 2000, 2001, 2003, 2006 and Staying and Day Visitors in 2009. The overall aim of the study was to improve and build upon Visit Wales’ understanding of the motivations, needs and behaviours of visitors to […]

Visit Wales Strategic Marketing Acion Plan 2010 – 2013

Visit Wales Strategic Marketing Acion Plan 2010 – 2013

The Strategic Marketing Action Plan (SMAP) provides a framework within which action plans for Visit Wales’s marketing activities are developed. It does not replace these action plans. The action plans will be consistent with the principles set out in SMAP, but will always reflect developing market conditions and the needs of our stakeholders in the Wales tourism industry. The SMAP also seeks to better define the marketing role of Visit Wales so that our partners and stakeholders are able to plan their own activity more effectively. Our aim is to encourage tourism marketing for Wales that avoids duplication.