Video production creative brief.

Meet North Wales 

Project Background

Meet North Wales are a collective group of partners from the business events and incentive travel market working to promote North Wales within the industry. The group was established in 2018 to compliment the work of Visit Wales and Meet in Wales and their investment into the business events market. The group currently consists of 15 partners with North Wales Tourism providing the overall management of the project.

Objectives and Target audience

To produce a video that will showcase North Wales as a business events and incentive travel destination. The video will be used as a focal point at events and trade shows as well as across social media channels and the meet north wales website.  The target audience will be prospective buyers looking for a new destination for business events, conferences, and incentive travel trips.

Creative Brief

  • Produce a 30-second advert for each venue.
  • Produce a 30-second advert of the North Wales destination.
  • Create a 2 min advert for events in North Wales.
  • Video should be supplied in 1080 HD.
  • The ability to add in and take out venues is essential.
  • Licensed media music to be provided.
  • Copy write of the video is transferred to North Wales Tourism and partners for exclusive use.

Meet North Wales will provide the list of 15 partners, it will be the responsibility of the videographer to liaise with the partners to organise dates for video shoots.

Budget & Time Scale

A maximum budget of £10,000 is available for this project. You are invited to detail what added value (above and beyond the requirements of the brief) you can offer within this budget to enhance the quality and/or value of the work created. (15%)
There will be a 10-week time scale for completion of the final product.

Expressions of Interest

Expressions of interest should be submitted to – please outline your resources and examples of work.

Scoring Matrix


Member of North Wales Tourism 10%
Cost 15%
Examples of Previous Work 40%



Validity: -
Contact: Leah Edwards 01492 531731