Join Wales’ out-of-home recycling campaign this summer

Running throughout summer 2026, Be Mighty. Recycle. encourages people to choose the right bin while they’re out exploring the region during the peak holiday season, helping make recycling an easy and worthwhile and part of what we do in Wales.

By joining the campaign, you’ll help visitors put the right things in the right bins, improve recycling rates, reduce contamination and be part of a national movement to get Wales to No.1 in the world for recycling – Wales is already the world’s 2nd best recycling nations.

Everything you need is ready to go

The free toolkit includes videos, animations, a social media calendar, customisable articles and eye-catching posters.

Step 1: Register here for WRAP’s Partner Resource Library (if you don’t already have an account).

Step 2: Download the bilingual toolkit in English or Welsh and start using the resources straight away.

Want to know more?

🎥 Watch the webinar HERE

Together, we can help make recycling a natural part of every visit to Wales this summer.

Download the toolkit, join the campaign and help get Wales to No.1 this summer.

About Eirlys Jones

Eirlys is the Commercial Director at North Wales Tourism and can be contacted at eirlys.jones@gonorthwales.org.uk or connect with her on LinkedIn you can also follow her on Twitter @EirlysJones5