The latest State of the Nation report is out now, giving insights for April 2026 including the impact of global drivers on tourism.

The report shows that overall, inbound flight bookings remain below 2025 levels, in particular from the Middle East and India.

Domestic trip intentions have picked up but are still being impacted by the cost of fuel and cost of living concerns.

https://www.visitbritain.org/research-insights/state-nation

About Eirlys Jones

Eirlys is the Commercial Director at North Wales Tourism and can be contacted at eirlys.jones@gonorthwales.org.uk or connect with her on LinkedIn you can also follow her on Twitter @EirlysJones5