Published today – “Let’s Shape the Future: working in partnership to reconstruct a resilient future for the visitor economy in Wales”

A new recovery plan for the tourism, hospitality and events sector has now been published. Developed in consultation with the Tourism Taskforce and informed by wide-ranging conversation with other important groups, stakeholders and businesses across the sector, the plan includes a shared partnership framework of essential themes around which interventions will be built to support businesses through short to medium-term recovery. The 8 essential themes include:

  • Supporting business.
  • Valuing people.
  • Reopening safely.
  • Rebuilding consumer confidence.
  • Stimulating and managing demand.
  • Developing local visitor economies.
  • Transforming the sector to be more resilient.
  • Developing tailored recovery plans.

Given the uncertain path to recovery for the industry, the intention is for this plan to evolve, providing an important bridge back to the Strategic Plan for the sector “Welcome to Wales: Priorities for the Visitor Economy 2020-2025”.

The plan recommends a Task & Finish Group is formed to drive forward a more tactical action plan including more detail behind the interventions and agreed delivery leads. Further consideration will be given towards how this group will be formed and the associated Terms of Reference.

About Eirlys Jones

Eirlys is the Commercial Director at North Wales Tourism and can be contacted at or connect with her on LinkedIn you can also follow her on Twitter @EirlysJones5