Visit Wales’ new commitment to promoting Wales as destination to the Business Events and Visits market is key to why the North and Mid Wales Business Events Group has been formed.
As a background the establishment of a Wales National Bureau is fully supported however it was recognised that resourcing would limit scope of activities that could be achieved centrally by Visit Wales to the Wales Brand, supporting a National Conference Ambassador programme and helping to identify and bid for key inbound conferences and events. If regionally, North Wales is to fully capitalise on this Welsh Government commitment it is necessary to re-establish a regional bureau function that can plug the gap between Visit Wales activity and the individual sales and marketing work of a host of businesses across the region with collectively an exception product offer for the Business Events market.
Since its initial formation about 18 months ago the group has grown to include more partners of public & private sectors across North Wales and Mid Wales who are seeking to maximise opportunities created by:
- Visit Wales’ investment in the Business Events market sector
- North Wales’ current high profile as a ‘must visit’ destination
- The significant investment in key, quality products that have market appeal for business events
- The wide base of regional businesses with potential to be market ready for this higher value, less seasonal sector with only limited support and encouragement.
A bid was recently submitted to Visit Wales seeking their support in the formation of North and Mid Wales Events Bureau and we are pleased to say that this has been successful and this is the purpose of approaching partners to work with us on this project. Our aim through the funding is to promote the regions comprehensive business tourism offer to the MICE industry., attending trade workshops and exhibitions, engaging with conference buyers, agencies and key decision makers to bring their meetings and events to the region.