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The Tourism Innovation Programme is a free schedule of events featuring the very best local and international knowledge and expertise.

These will include keynote speakers, facilitated discussion forums, workshops, masterclasses and training.

The aim of the programme is to provide you with knowledge and insight to take away and apply immediately to your business.

This project is funded by the UK Government through the UK Community Renewal Fund and supported by Grwp Llandrillo Menai and Mostyn Estates.

Register below

“Best of Conwy” Networking Event

Date: Monday 17th October 2022 

Location:  Venue Cymru, Llandudno, LL30 1BB (light buffet lunch included)

Time: 10:30 – 13:00 

Join us at this fantastic networking event building partnerships and stronger local supply chains. 

A light buffet lunch is included and there will also be a panel session on “Sourcing and Supporting Local” chaired by Ashley Rogers, CEO of North Wales Mersey Dee Business Council and including:

Sean Taylor (Local workforce), Gareth Jones (Farmer), Gareth Jones (UK Living), Adam Williams (Tir Prince Group), Glenn Evans (Snowdonia), Caroline Roberts (Penderyn), Emiko Corney (NWT Japanese Ambassador).

Sustainability (Online Webinar)

Date: Wednesday 19th October 2022

Location: Zoom Webinar

Time: 10:30 – 12:30

Host: Frankie Hobro, Owner & Director of Anglesey Sea Zoo and Marine Resource Centre.

Frankie has always been a passionate advocate for conservation and sustainability and has gained years of experience working on conservation projects with critically endangered species across the globe. In this session Frankie will talk about her journey and experiences in global sustainable tourism.

Paul Conroy from Byway will be joining Frankie to explain their vision for a world in which flight-free holidays are the norm, and a vibrant sustainable travel ecosystem flourishes away from the beaten path.

Green Agenda

Date: Wednesday 19th October 2022

Location: Quay Hotel & Spa, Deganwy, Conwy, LL31 9DJ

Time: 14:00 – 16:00

Host: Green Key

Green Key is an international, voluntary eco-label developed specifically for the tourism sector. It is the largest global eco-label awarded to more than 3,200 tourism providers in 65 countries worldwide.

Green Key accreditation guides hospitality providers through the process of making their businesses more sustainable, ultimately making commercial as well as environmental savings. Areas of focus for the accreditation include energy, water, waste, green activities and guest engagement.  

In this session you will learn the benefits of the scheme to your business and Wales as a sustainable destination.

Getting Customers to help you meet your Sustainability Goals

Date: Friday 21st October 2022

Location: Adventure Parc Snowdonia, Dolgarrog, Conwy, LL32 8QE (light buffet lunch included)

Time: 10:30 – 12:00

Host: Denise Hampson, Behavioural Economics and Experience Design Consultant

Denise is a behavioural designer who has worked with global organisations on consumer behaviour, reusable products and sustainability. In this workshop she will review how you want to make your business more planet-friendly and help you build a plan for how to get your customers on board.

Attracting Talent to your Business

Date: Friday 21st October 2022

Location: Adventure Parc Snowdonia, Dolgarrog, Conwy, LL31 9DJ

Time: 13:00 – 14:30

Host: Laura Gainor

Tourism and hospitality business across the region are currently facing a workforce shortage so if you want to recruit new people, your businesses is going to have to stand out as a great place to work. Laura Gainor is a consultant who has helped major global companies develop their employer branding, and in this workshop she will share with you some key principles for being the kind of business that can attract great new people.

Sustainable Innovation: Designing for People, Planet AND Profit

Date: Monday 24th October 2022

Location: Zoom Webinar

Time: 14:00 – 16:00

Host: Chris Bellamy

Chris is an expert in sustainable design and strategy. After starting his career in North Wales, he has spent the last 12 years finding ways to solve this sustainable growth contradiction – from electric vehicles at Jaguar Land Rover to recyclable outdoor equipment at Salomon. Chris will guide you through tools, techniques, inspiration, and examples to help you find ways to have a successful business whose growth can also benefit our environment and society.

How to Write Great Copy

Date: Wednesday 26th October 2022

Time: 18:00 – 19:30

Location: Zoom Webinar

Host: Carla Hawkins, Creative Copywriter

How do you choose the right words to connect with your customers? How do you inspire them to learn more? And how do you get them to book? This hands-on workshop is designed to help you stand out through the power of copywriting, to make your advertising budget and owned media channels work harder.

Facilitated by Carla Hawkins, a copywriter and creative director who has worked all over the globe on travel and tourism brands including British Airways, Virgin Australia Airlines, Emirates, Eurocamp, and more.

Developing Excellent Customer Service Skills Master Class 

Date: Thursday 27th October

Time: 10:00 – 13:00

Location: Imperial Hotel, Llandudno, Conwy, LL30 1AP (light buffet lunch included)

Host: Melanie Cash, Training and Consultancy

Melanie has worked in the hospitality in key sales roles for over 20 years and now offers support as a consultant and trainer. Her experience working with leading brands includes; Marriott, Hilton, Accor, The Belfry Resort, and Alton Towers Resort.

This masterclass will look at developing your customer service skills, building rapport, identifying specific needs of different customers and developing that “Can Do” approach using positive re-framing.

Cyber Security

Date: Monday 31st October 2022

Time: 10:30 – 12:30

Location: Venue Cymru, Llandudno, Conwy, LL30 1BB (includes information stands promoting products and services from Conwy and light buffet lunch)

Host: Paul Peters, Director of The Cyber Resilience Centre for Wales/Detective Superintendent

Threat to businesses from cybercrime has never been more real, in this session Paul will talk about the impact this has on businesses that fall victim to cybercrime, the simple steps that can be taken to raise cyber resilience, and support that can be offered.

How will your business benefit from the Tourism Xchange Great Britain platform?

Date: Monday 31st October 2022

Time: 13:00 – 14:30

Location: Venue Cymru, Llandudno, LL30 1BB

In this session we will be discussing the TXGB platform and how you can benefit from the opportunities available.  The digital platform brings together tourism businesses to drive sales and boost productivity by connecting the market in a new and unique way.  TXGB enables suppliers (e.g accommodation, tours, attractions) to manage live availability, pricing and bookings across multiple distributors, in a one-stop exchange.

We will also be covering additional marketing opportunities provided by Visit Wales and explaining how you can engage with them.


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