Getting involved with Visit Wales Marketing Opportunities will help your business further in raising awareness of your product.

B2B Marketing Opportunities with Visit Wales

By establishing effective relationships with key tour operators, travel agents, business event buyers, business event planners and agencies, and engaging a mix of distribution partners, you can find an effective route to market and reach your target audiences. ​

Find out more:

B2B Trade Shows and Familiarisation Visits

The B2B team attend a number of trade shows such as World Travel Market, British Tourism & Travel Show, IMEX, The Meetings Show, IBTM and Meet the Buyer Workshops throughout the year. Many of these provide partner opportunities. See: for current opportunities.​

Any opportunities will also be communicated via Visit Wales industry e-newsletters. To sign up to receive the VW industry newsletter – click here

Familiarisation visits – the B2B team occasionally organise familiarisation visits for key global buyers to sample what Wales has to offer for leisure and business travel. Getting involved in familiarisation visits will enable you to meet buyers and showcase your product. To be involved you will need to demonstrate that you actively work with the B2B market and you have a product listings featured on the Travel Trade and/or MeetinWales website. ​

If you are interested to learn more about any or all of the above opportunities please email