The Denbighshire Tourism Ambassador Scheme offers a variety of online training modules on a variety of themes in order to improve the overall visitor experience. It’s totally free and open to everyone. This is the first online scheme of its kind in Wales. 

Module themes include – Denbighshire towns & city, walking, cycling, history, arts, coast, Clwydian Range & Dee Valley AONB, welsh language & culture, food tourism and the Pontcysyllte Aqueduct and Canal World Heritage Site.

There are 3 levels of awards – bronze, silver and gold, depending on the amount of modules completed. Each person receives a certificate, pin badge and window stickers on completion of the awards.

The online scheme launched in 2019 and continues to grow with a range of Ambassadors including local people, accommodation and attraction providers, shops, pubs, students, library staff, tour guides and volunteers.

The project has received funding through the Welsh Government Rural Communities – Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.

For more information on the scheme and to complete the modules please visit –