The Denbighshire Tourism Ambassador Scheme offers a variety of online training modules on a variety of themes in order to improve the overall visitor experience. It’s totally free and open to everyone. This is the first online scheme of its kind in Wales. 

Module themes include – Denbighshire towns & city, walking, cycling, history, arts, coast, Clwydian Range & Dee Valley AONB, welsh language & culture, food tourism and the Pontcysyllte Aqueduct and Canal World Heritage Site.

There are 3 levels of awards – bronze, silver and gold, depending on the amount of modules completed. Each person receives a certificate, pin badge and window stickers on completion of the awards.

The online scheme launched in 2019 and continues to grow with a range of Ambassadors including local people, accommodation and attraction providers, shops, pubs, students, library staff, tour guides and volunteers.

The project has received funding through the Welsh Government Rural Communities – Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.

For more information on the scheme and to complete the modules please visit –

Llysgennad Eryri: A new ambassador programme to enhance the learning experience of Eryri’s Special Qualities

A new ambassador scheme celebrating the National Park’s Special Qualities was launched on the 26th of November.

Llysgennad Eryri has been developed for the local tourism industry, but offers high quality training to anyone who wishes to learn more about what makes Eryri exceptional. From our historic landscapes to the vibrancy of the Welsh language the on-line training programme will offer something for everyone. The aim is for the information to be shared widely, encouraging a fuller understanding of the entire area.

The Snowdonia National Park Authority has worked in partnership with other local authorities as part of the North Wales Ambassador Scheme, including Denbighshire Council, Conwy County Borough Council, Flintshire Council and Gwynedd Council. All authorities will have their own specific schemes whilst being co-promoted to reach a maximum audience.

Under the North Wales Ambassador Scheme banner, the Llysgennad Eryri Ambassador programme includes 12 online training modules that reflect the Park’s Special Qualities. The modules vary from original work to factual content, much of which has been contributed by local experts across the region.

A bronze, silver and gold accreditation will be awarded to businesses dependent on how many modules are completed.

Registration for the Llysgennad Eryri Ambassador scheme is now open.