The aim of the campaign which has been running since March is to focus on the different reasons we all have to keep Wales safe. To protect the things we love; like our family, our jobs, and our businesses.

The attached campaign plan overview, sets out the direction for the new Keep Wales Safe Reasons campaign activity.

This new asset bank link contains all the ‘Reasons’ assets for use on your communication channels – website, newsletter, social media etc. It has been updated to include messaging for the reopening of outdoor hospitality and gyms, and also contains our TV and radio adverts:

This link will be updated regularly.

For more information and advice about reducing your risk of contracting and spreading the virus visit:

About Eirlys Jones

Eirlys is the Commercial Director at North Wales Tourism and can be contacted at or connect with her on LinkedIn you can also follow her on Twitter @EirlysJones5