If you are a holiday let owner, you will no doubt already be very aware of the new regulations that are reshaping the landscape of holiday lets in North Wales. As your trusted partner we are here to unpack and simplify these new rules to ensure you continue to thrive in our vibrant holiday market.
Updated Operational Requirements
Since April 2023, properties need to be let for at least 182 days per year, a jump from the previous 70-day requirement. Plus, your holiday let should welcome guests for at least 252 days annually. This shift requires strategic thinking to keep your property bustling with holidaymakers.
The Impact for Property Owners
These new standards underline the need to extend your rental season. It’s a clear call to enhance your visibility and appeal to a broader visitor spectrum. Particularly, for those properties nestled away from traditional hotspots, innovation in marketing will be key.
Get Ready for Council Tax Changes
Local authorities now possess the power to levy up to a 300% council tax premium on second homes and properties that remain vacant long-term. This started in April 2023 too and aspires to balance holiday let prosperity with community housing needs. We recommend touching base with your local council for specific details on premiums.
Planning Permission
Don’t overlook the importance of proper permissions. Local councils now require explicit planning consent for properties transitioning to holiday lets or similar use categories. Ensure you’re in the loop by consulting with your local planning office.
Strategies to Stay Ahead
Extend your marketing efforts
Entice off-season adventurers by positioning your let as an all-season must have. Remember that when people come to stay, there will also be looking for things to do. Sometimes that comes first and accommodation second. It’s important to utilise your social media channels to build your audience and get you messages seen. Highlight the range of local festivities and seasonal treasures of North Wales to attract visitors year-round and partner with local businesses for dual promotions. If you’d like more help with this, speak to our digital team about our marketing services today.
Adapt Pricing and Offer Flexibility
Have you considered a dynamic pricing model that promotes lengthier stays? This can be pivotal to hitting that 182 day target! Offering short breaks can also tap into a perennial demand and keep your booking calendar full. We can help too! If you have last minute availability, be sure to add it to our website and we can help promote those spaces. Simply complete the information and we will do the rest – https://northwalestourism.com/late-availability-form/
Upgrade Your Amenities
We appreciate that this won’t be possible for everyone, but people are being more considered with where they spend their holiday money this year. To differentiate your offering, consider enhancing your amenities. From high-speed internet, appealing to the remote workforce; to cosy add-ons for cooler months; or child-friendly features for families. Hot tubs? They’re always a win.
Stay in the Know
Staying compliant is an ongoing process. Be sure to keep up to date with the latest government updates and local council advisories on holiday let regulations.
