The thinking behind the brand. The ‘Adventure Capital of Europe’ title is the brainchild of Ken Skates MS from about 4 years ago – he still proactively takes every opportunity to promote it, and from my discussions with him he still firmly believes this is the way forward for our region, as do I. It came about following a series of learning journeys across the UK and Ireland, with a group of tourism professionals, including council teams and the then North Wales Tourism Partnership colleagues. We also sought the insights of leading experts and consultants to translate our thinking. It coincided with the allocation of European Interreg funding which was […]
