In a pilot 2-hour session, we will focus on The Customer Journey, shedding light on how customers make their decisions on where to go on holiday, the value of a staycation, why they might choose North Wales over other UK locations and offering tips on how businesses can create and drive engagement with potential and previous clients. We will show you how to identify and target your ‘ideal’ client, the value of booking platforms, and also the benefits and challenges in running your own direct booking platform, looking at social media and how to use it best. We will take you through the added value of networking (and share those networks) and […]
VisitBritain have published the findings from the International Recovery Research on their corporate website on 3 February 2021. The purpose is to provide up-to-date insights on international travel demand and visitor needs as part of a recovery planning. The report provides the results from the first wave of the research, undertaken in December 2020, based on an online survey of potential visitors living in 14 key international markets for the UK. Please follow the link to read the report. https://www.visitbritain.org/node/123858/