Consumer sentiment tracking survey aiming to understand confidence, intent and barriers to take overnight short breaks and holidays in the UK and Wales. 2025 review Wales continues to attract a diverse mix of visitors, with Older Independents and Families forming the largest groups, and a comparatively strong presence of Younger Independents. Cardiff, Pembrokeshire and Mid Wales/Bannau Brycheiniog (Brecon Beacons) are the most visited destinations, with areas like Carmarthenshire and North East Wales outperforming initial intention levels. Trips to Wales account for 6% of 2025 UK trips, below the intention recorded at the start of 2025. UK‑wide, intentions remain higher than trips taken, with England continuing to dominate trip volumes. Cost of living Financial pressures […]
The UK holiday park and campsite sector continues to play a vital role in the domestic tourism economy. Generating billions in visitor expenditure and supporting thousands of jobs, it remains a significant contributor to regional growth and employment. In 2025, around 2,643 caravan and camping sites were operating across the UK, reflecting modest year-on-year growth of 1.4%. Yet, behind the headline figures is a more nuanced picture. While the sector experienced a strong resurgence following the pandemic, recent months have exposed areas of financial strain. The administration of Cove UK, which operated 11 sites, serves as a reminder that growth and popularity do not insulate operators from underlying financial pressures. […]