North Wales the Adventure Capital of Europe.

North Wales the Adventure Capital of Europe.

The thinking behind the brand. The ‘Adventure Capital of Europe’ title is the brainchild of Ken Skates MS from about 4 years ago – he still proactively takes every opportunity to promote it, and from my discussions with him he still firmly believes this is the way forward for our region, as do I.  It came about following a series of learning journeys across the UK and Ireland, with a group of tourism professionals, including council teams and the then North Wales Tourism Partnership colleagues. We also sought the insights of leading experts and consultants to translate our thinking. It coincided with the allocation of European Interreg funding which was […]

Is too much sunshine good for business?

Is too much sunshine good for business?

What a beautiful day it was to be beside the seaside; a bucket and a spade for the creation of a sandcastle or two. These props were used by Chris Dearden BBC Wales reporter on Colwyn Bay beach at 8am yesterday morning. It was a radio broadcast, so I guess the listeners had to take our word that two grown men really were building sandcastles on the beach, but at least it made the sound effects more authentic. The question: “Has the hot weather helped tourism in North Wales this summer?” We spend so long moaning about the rain and the changeable weather and the lack of sunshine in Wales, […]