This research explores the topic of cycling tourism in Wales, including current capacity and demand, as well as opportunities for growth.
Main findings
- Stakeholders are very keen to see cycling tourism developed in Wales. The accommodation industry is also supportive.
- Stakeholder feedback and the desk research show that to a large extent, the product required to attract cycling tourists already exists in Wales.
- The emphasis is more on improving and maintaining better the product that currently exists rather than necessarily building a considerable number of new routes and trails.
- The UK outside of Wales, primarily England, is a crucial market for cycling tourism in Wales.
- Spring and autumn offer strong demand for cycling in Wales.
