Introduction Food Tourism is defined by Welsh Government as ‘any activity that promotes a high quality, distinctive, local and sustainable food experience linked to a particular place‘. ‘Towards Sustainable Growth: An Action Plan for the Welsh Food and Drink Industry 2014-2020’ recognises the importance of the local food supply chain to the food industry in Wales, encompassing local retail, hospitality/ food service and direct retail (farm shops, markets and festivals). Click image to download
