North Wales continues to shine in the UK’s Domestic Market in 2024

In 2024, North Wales solidified its status as a must-visit destination, captivating UK travelers with its stunning landscapes and vibrant experiences, according to the Great Britain Tourism Survey (GBTS) and Day Visits Survey (GBDVS). With Great Britain logging 1.1 billion domestic trips and £87.8 billion in spend, North Wales punched above its weight, attracting roughly 2.28 million overnight trips (around 30% of Wales 7.61 million total) and generating over £670 million in visitor spending. This 11% spending surge from 2023, despite a slight GB-wide dip in trip volume, highlights the region’s strength for delivering high-value, unforgettable experiences. From Eryri/ Snowdonia’s breathtaking trails to Conwy’s historic charm and Anglesey’s wild coastlines, […]

Domestic GB tourism statistics (overnight trips): annual report 2024

This detailed annual report for 2024 and accompanying data tables provide more in-depth insights on trip and visitor characteristics, with comparisons where appropriate. The Great Britain Tourism and Day Visits Surveys provide the official statistics for the volume, value and characteristics of overnight stays and day visits in Wales by GB residents. Headline statistics are published every quarter. The annual reports and accompanying data tables are made available to provide more in-depth insights on trip and visitor characteristics, with comparisons where appropriate. wales-great-britain-tourism-survey-gbts-annual-report-2024-054Download

GB Domestic Day and Overnight Reports

GB Tourist Domestic Overnight Annual Report 2024. Published by VB/VE on 29 May 2025 the report covers domestic overnight stays in GB and England/English regions during 2024. Estimates of the volume and value of day visits taken by British residents in Great Britain and in England. 2025-gb-tourist-2024-report-domestic-overnight-tripsDownload GB Tourism Statistic Domestic Overnights report 2024. This report cover both Q4 and full 2024 estimates for domestic overnight stays in both GB and England.  Care should be taken to differentiate between Q4 and full 2024 data and comment: 2025-gbts-domestic-overnight-trips-2024-report-1Download GB Day Visitors Annual report 2024. Estimates of the value and volume of domestic day visits in Britain and England for the full year 2024. Published […]

UK Tourism Consumer Tracker Survey: Wales profile report 2024

Consumer sentiment tracking survey aiming to understand confidence, intent and barriers to take overnight short breaks and holidays in the UK and Wales. https://www.gov.wales/uk-tourism-consumer-tracker-survey-wales-profile-report-2024 uk-tourism-consumer-tracker-survey-wales-profile-report-2024-spring-and-summer-2024-december-to-january-fieldworkDownload

Wales Tourism Accommodation Occupancy Surveys: July to September 2023

This Accommodation Occupancy report provides information on the occupancy levels of serviced and self-catering accommodation, as well as hostels and camping/caravan sites. There is also third-party data from Transparent (short term lets), and STR Global (large hotel chains). Serviced Accommodation Occupancy has risen steadily throughout 2023, peaking in August and starting to decline in September. Regional occupancy continues to hold a similar pattern with North Wales having the highest occupancy levels (80%). STR Occupancy data from STR continues to show parity or slight underperformance year on year compared with 2022. Self Catering Unit occupancy rose 19% from Q2 to Q3 (85% occupancy) During Q3 South West data, a key contributor (92%), did […]