Mixed 2025 performance by sector Overall, 40% of tourism businesses had more customers in 2025 compared to 2024, 32% had the same level and 28% had fewer. However, performance varied significantly by sector. Among non-accommodation businesses (attractions, activity operators, restaurants, pubs and cafés), 50% had more customers, 26% had the same level and only 24% had fewer. The picture is far more mixed among accommodation businesses however, with 34% of businesses having more customers, 35% having the same but 31% having fewer. Businesses in South Wales (43% were up) performed better than North Wales (34% were up). wales-tourism-business-barometer-january-2026-wave-905980Download
