Introduction
Zip World are a Sunday Times Fast Track 100 company.An assessment of Zip World’s impact on the North Wales economy was undertaken in 2016. The assessment reviewed the attraction’s economic impact by examining the value of visitor spend and employment opportunities made available. (For the purpose the report the participant who took part in the Zip World activity is referred to as visitor)
The research had a number of purposes.
The main purpose was to form an understanding of the attraction’s contribution to the North Wales economy. The secondary purpose is to understand the importance of the economic benefits it brings. To ensure of a compressive assessment, three indicators were examined closely. These include: A visitor analysis, Value of Zip World, Employment.
