Clwydian Range and Dee Valley Area of Outstanding Natural Beauty Sustainable Tourism Strategy and Action Plan 2015 – 2020

Introduction

The Sustainable Tourism Strategy and Action Plan for the Clwydian Range and Dee Valley Area of Outstanding Natural Beauty (AONB) covers a five year period from 2015 to 2020. It has been based on extensive consultation and assessment, through meetings, workshops, surveys and analysis of available evidence. Its purpose is to provide a direction for tourism in the protected area together with a framework for coordinating action by all concerned. In particular, the strategy seeks to pursue forms of tourism that are appropriate to the protected area and which “take full account of
its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities”.

It is intended that responsibility for implementing the strategy and action plan will rest with the AONB. Actions to develop the partnership and strengthen its effectiveness are proposed, including establishing a Tourism and Recreation Delivery Group under new governance arrangements
planned for the AONB. This group will play a key role in bringing together those involved with tourism and recreation, including representatives of the three partner County Councils, tourism businesses associated with the two main areas that make up the AONB, the World Heritage Site
and Cadwyn Clwyd. Download

This Strategy builds upon experience gained from successful delivery of the previous Sustainable Tourism Strategy and Action Plan for the Clwydian Range AONB 2009-14. It reflects the European Charter for Sustainable Tourism in Protected Areas and current policies in Wales on sustainable
development, the environment and tourism. It takes into account the Clwydian Range AONB Management Plan 2009-14, together with the Interim Statement on the Extension Area 2012. The new AONB Management Plan, currently in preparation, will take full account of this Strategy.