Following the Chancellor’s statement yesterday, VisitBritain have received confirmation that they will have a rollover budget for next year plus an additional pot to focus on agreed priorities.

This means that there will be a core budget of £19.9 million for VisitBritain and a further budget allocation as they work to support tourism’s recovery.

The Government has also confirmed its commitment to continuing the GREAT campaign to build brand Britain, with a budget of £60 million. VB are currently putting in a bid for 2021/22 and are hopeful that they will secure a similar pot to this year for tourism promotion.

This has been a tough spending round across Government and VB are pleased that a small additional uplift as been secured. Tourism continues to be recognised by Government with the publication of the Global Travel Taskforce report which includes recommendations for a five-year international tourism recovery plan and a flagship overseas marketing campaign.

VB focus is to drive immediate tourism recovery by building back visitor spend as quickly as possible and supporting the industry.Priorites for VisitBritain is to stimulate demand to drive the quickest return of international visitor spend.

Now that VB have clarity on their funding, they need to work through the detail of how they deliver these priorities and focus on those areas where they can add the most value.

VB are keen to ensure that they are meeting the needs of the tourism industry and would welcome your views on how they can best work together to build British tourism.

Please email with your feedback by Monday 7 December 2020.In the meantime, their commitment is to work with the industry to ensure that tourism rebounds to once again become one of the most successful sectors of the UK economy.

About Eirlys Jones

Eirlys is the Commercial Director at North Wales Tourism and can be contacted at or connect with her on LinkedIn you can also follow her on Twitter @EirlysJones5