Research Aim
The Welsh Government commissioned Beaufort Research in association with Houston Economic Consulting to identify and value the additional economic activity occurring at
a given time in a local economy as the result of Tourist Information Centres (TICs).
Research Methodology
The work had two stages, the first stage involved engaging with a representative sample of TIC users across Wales to calculate the value of the TIC input during their
trip. The second stage involved desk research/ economic impact modelling: applying TIC user valuations to the universe of TIC users across Wales to calculate the overall
value of TIC user impact in 2012 by using visitor figures from 2011.
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