Research & Strategies

Recording of the Tourism in the COVID-19 crisis webinar from Friday 15th May 2020. White paper What travel brands should do during the COVID-19 crisis download that accompanies the webinar.

IntroductionZip World are a Sunday Times Fast Track 100 company. An assessment of Zip World’s impact on the North Wales economy was undertaken in 2016. The assessment reviewed the attraction’s economic impact by examining the value of visitor spend and employment opportunities made available. (For the purpose the report the participant who took part in […]

Introduction This report provides provisional results from the Great Britain Tourism Survey for the full 2017 year and is an update of the results published in the last quarterly report for the period January to September 2017. In future, we will be publishing the results from Great Britain Tourism Survey alongside the results from other […]

The UK tourism industry has one of the world’s highest tax burdens. Most European countries have significantly reduced VAT on their tourism industries to encourage growth, employment and revenue. The imposition of higher taxes has been shown to inhibit growth, employment, revenue and holiday-taking. Tourism outperforms all Welsh Government (WG) priority sectors and is the […]

Introduction In the White Paper Securing Wales’ Future (January 2017), the Welsh Government sets out six priorities for the UK’s future, outside of the EU. One of those priorities is the importance of continued devolved funding and regional investment of at least the level Wales currently receives from the EU. This new policy document develops […]

Introduction In pursuing prosperity for all, we intend building an economy on strong foundations, to supercharge our industries of the future and empower all our regions to become more productive. And we wish to see growth with a purpose – inclusive growth – so that as our wealth and well-being improve, inequalities across our country […]

Introduction Develop a thriving visitor economy in Denbighshire which celebrates the unique strengths of the county, supports jobs, generates business opportunities and improves the range and qualities of amenities available for visitors and residents whilst safeguarding the local environment. Click image to download

Introduction Tourism is vitally important to the UK. The industry provides 1.6 million jobs across the country. In 2015, we saw the greatest number of overseas visits to the UK on record, bringing £22.1 billion into our economy. Domestic overnight spend also hit a record high of £19.6 billion in England. In short, the sector goes […]

The Tourism Landscape: Department for Culture, Media and Sport Introduction The overall success of the tourism industry is contingent on its ability to work together to promote what it has to offer. However, as the sector is diverse, fragmented and competitive, businesses are often reluctant to invest significant time in collaborative endeavours. This is why […]

Tourism Matters: An Election Brief by The Wales Tourism Alliance Click image to download

Introduction The Sustainable Tourism Strategy and Action Plan for the Clwydian Range and Dee Valley Area of Outstanding Natural Beauty (AONB) covers a five year period from 2015 to 2020. It has been based on extensive consultation and assessment, through meetings, workshops, surveys and analysis of available evidence. Its purpose is to provide a direction […]

Visitor Information Needs EXECUTIVE SUMMARY Click image to download

The Faith Tourism Action Plan will aim to identify ways in which this significant part of our heritage can be enhanced as an attraction to visitors and locals alike. This action plan will focus on developing the Faith Tourism product as part of the wider visitor experience, although there could be scope to develop the niche […]

Research Aim The Welsh Government commissioned Beaufort Research in association with Houston Economic Consulting to identify and value the additional economic activity occurring at a given time in a local economy as the result of Tourist Information Centres (TICs). Research Methodology The work had two stages, the first stage involved engaging with a representative sample […]

A Tourism Strategy for Wales The Minister for Economy, Science and Transport established a Tourism Sector Panel in September 2011 and asked them to lead the development of a new strategy and direction for the sector. This strategy represents the results of their work which has involved a process of research and analysis, evaluation of […]

Background Visit Wales (VW) have been conducting the Survey of Visits to Tourist Attractions since 1973. The remit of the research is to Determine and report visit numbers to attractions throughout Wales – analyse collected data on visit numbers to identify current trends Provide additional comparative analysis of data contained in the Survey of Visits […]

Great Britain Tourism Survey (GBTS), January to December 2012 This update summarises overnight domestic tourism in Wales during the calendar year 2012. Numbers are rounded to 2 decimal places. Figures are provisional and may be subject to final revision. Click image to download  

This update summarises the top line results of the Great Britain Day Visits Survey 2012 in respect of Wales. The Great Britain Day Visits Survey (GBDVS) has been undertaken jointly with Visit England and Visit Scotland and is the source of official statistics on day visits by British residents to destinations throughout Britain. 2012 was […]

An occupancy survey has been continuously undertaken amongst graded hotel accommodation providers since 1972 to monitor levels of demand for hotel rooms and beds in Wales.  To comply with the requirements of the EU Directive on Tourism Statistics, the survey was extended in 1997 to include all serviced accommodation including guest houses and bed and breakfast  […]

An occupancy survey has been continuously undertaken among graded hotel accommodation providers since 1972 to monitor levels of demand for hotel rooms and beds in Wales. To comply with the requirements of the EU Directive on Tourism Statistics, the survey was extended in 1997 to include all serviced accommodation including guest houses and bed and […]

As part of its statutory function to promote, develop and monitor tourism in Wales, Visit Wales undertakes a regular programme of research to provide information on the volume, value and character of tourism in Wales. In late 2010 Visit Wales commissioned Beaufort Research to conduct a research study amongst overseas and UK Visitors to Wales, […]

As part of its statutory function to promote, develop and monitor tourism in Wales, Visit Wales undertakes a regular programme of research to provide information on the volume, value and character of tourism in Wales. In late 2010 Visit Wales commissioned Beaufort Research to conduct a research study amongst overseas and UK Visitors to Wales, […]

As part of its statutory function to promote, develop and monitor tourism in Wales, Visit Wales undertakes a regular programme of research to provide information on the volume, value and character of tourism in Wales. In late 2010 Visit Wales commissioned Beaufort Research to conduct a research study amongst overseas and UK Visitors to Wales, […]

This fact sheet provides summary tables of key tourism figures to Wales in 2008, 2009 and 2010. Click image to download

The Strategic Marketing Action Plan (SMAP) provides a framework within which action plans for Visit Wales’s marketing activities are developed. It does not replace these action plans. The action plans will be consistent with the principles set out in SMAP, but will always reflect developing market conditions and the needs of our stakeholders in the […]

This fact sheet provides summary tables of key overseas tourism (i.e. from outside the United Kingdom) to Wales from 2002 to 2009. The primary source of information for this fact sheet is the annual International Passenger Survey (IPS), undertaken by the Office for National Statistics.

Tourism Partnership North Wales Tourism Strategy Action Plan 2010-2013

The importance of tourism and the visitor economy Tourism generates £1.8bn for the North Wales economy each year, supports an estimated 37,500 jobs and is a lifeline for numerous small businesses. There is potential for further growth. Like an export industry tourism brings money into the region from outside and North Wales would be poorer […]

The Clwydian Range Area of Outstanding Natural Beauty (AONB) is one of only a small number of locations in Wales designated for the exceptional quality of its landscape, which is linked to its historical and cultural heritage. This quality means that the Range can play a very significant role in the overall appeal of North […]

Introduction The purpose of this sustainable tourism framework is to outline what sustainable  development means for the tourism sector in Wales. Its purpose is to guide those involved in promoting and developing tourism in the public, private and voluntary sectors, nationally, regionally and locally to ensure that the tourism industry contributes to sustainable development in Wales. Click […]