Wales Visitor Survey 2011 – UK Staying Visitors

Wales Visitor Survey 2011 – UK Staying Visitors

As part of its statutory function to promote, develop and monitor tourism in Wales, Visit Wales undertakes a regular programme of research to provide information on the volume, value and character of tourism in Wales. In late 2010 Visit Wales commissioned Beaufort Research to conduct a research study amongst overseas and UK Visitors to Wales, both Staying and Day, between April to September 2011. This replicated and updated similar surveys, conducted amongst Staying Visitors in 2000, 2001, 2003, 2006 and Staying and Day Visitors in 2009. The overall aim of the study was to improve and build upon Visit Wales’ understanding of the motivations, needs and behaviours of visitors to […]

Visit Wales Strategic Marketing Acion Plan 2010 – 2013

Visit Wales Strategic Marketing Acion Plan 2010 – 2013

The Strategic Marketing Action Plan (SMAP) provides a framework within which action plans for Visit Wales’s marketing activities are developed. It does not replace these action plans. The action plans will be consistent with the principles set out in SMAP, but will always reflect developing market conditions and the needs of our stakeholders in the Wales tourism industry. The SMAP also seeks to better define the marketing role of Visit Wales so that our partners and stakeholders are able to plan their own activity more effectively. Our aim is to encourage tourism marketing for Wales that avoids duplication.

Tourism Strategy North Wales 2010-2015

Tourism Strategy North Wales 2010-2015

The importance of tourism and the visitor economy Tourism generates £1.8bn for the North Wales economy each year, supports an estimated 37,500 jobs and is a lifeline for numerous small businesses. There is potential for further growth. Like an export industry tourism brings money into the region from outside and North Wales would be poorer without this. North Wales accounts for a third of Wales’ tourism, attracting 8m staying visitors and an estimated 17m day trips in 2007. The majority of the visitors are from the UK and holiday tourism predominates. Tourism is not evenly distributed across the region, the North West (Anglesey, Conwy, Gwynedd) accounts for 75% of staying […]

Clwydian Range AONB – Sustainable Tourism Strategy & Action Plan

Clwydian Range AONB – Sustainable Tourism Strategy & Action Plan

The Clwydian Range Area of Outstanding Natural Beauty (AONB) is one of only a small number of locations in Wales designated for the exceptional quality of its landscape, which is linked to its historical and cultural heritage. This quality means that the Range can play a very significant role in the overall appeal of North Wales for tourism. At the same time, tourism can provide an increasingly important source of income and prosperity for the communities living in and around the Range. This strategy and action plan provides a framework for the development of tourism in the Clwydian Range that is based on the principles of sustainability, taking full account […]

Sustainable tourism a framework for Wales

Sustainable tourism a framework for Wales

Introduction The purpose of this sustainable tourism framework is to outline what sustainable  development means for the tourism sector in Wales. Its purpose is to guide those involved in promoting and developing tourism in the public, private and voluntary sectors, nationally, regionally and locally to ensure that the tourism industry contributes to sustainable development in Wales. Click image to download