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Introduction The Sustainable Tourism Strategy and Action Plan for the Clwydian Range and Dee Valley Area of Outstanding Natural Beauty (AONB) covers a five year period from 2015 to 2020. It has been based on extensive consultation and assessment, through meetings, workshops, surveys and analysis of available evidence. Its purpose is to provide a direction for tourism in the protected area together with a framework for coordinating action by all concerned. In particular, the strategy seeks to pursue forms of tourism that are appropriate to the protected area and which “take full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, […]

Visitor Information Needs EXECUTIVE SUMMARY Click image to download

The Faith Tourism Action Plan will aim to identify ways in which this significant part of our heritage can be enhanced as an attraction to visitors and locals alike. This action plan will focus on developing the Faith Tourism product as part of the wider visitor experience, although there could be scope to develop the niche religious tourism market where visitors travel for a religious purpose. Click on image to download

Research Aim The Welsh Government commissioned Beaufort Research in association with Houston Economic Consulting to identify and value the additional economic activity occurring at a given time in a local economy as the result of Tourist Information Centres (TICs). Research Methodology The work had two stages, the first stage involved engaging with a representative sample of TIC users across Wales to calculate the value of the TIC input during their trip. The second stage involved desk research/ economic impact modelling: applying TIC user valuations to the universe of TIC users across Wales to calculate the overall value of TIC user impact in 2012 by using visitor figures from 2011. Click […]

A Tourism Strategy for Wales The Minister for Economy, Science and Transport established a Tourism Sector Panel in September 2011 and asked them to lead the development of a new strategy and direction for the sector. This strategy represents the results of their work which has involved a process of research and analysis, evaluation of options and engagement with the tourism industry. This is a strategy for tourism overall in Wales rather than one for the Welsh Government alone. Tourism touches many parts of Government policy including skills and employment, planning, regeneration, heritage and culture; it also benefits many other sectors of the economy including transport, retail and agriculture. It […]

Background Visit Wales (VW) have been conducting the Survey of Visits to Tourist Attractions since 1973. The remit of the research is to Determine and report visit numbers to attractions throughout Wales – analyse collected data on visit numbers to identify current trends Provide additional comparative analysis of data contained in the Survey of Visits to Tourist Attractions including visit figures, operations, funding, revenue, marketing and human resources Analyse data according to attraction categories, the four economic regions of Wales, and admission charging policy. Tourist attraction definition This research uses the definition of a tourist attraction1 agreed by the four National Tourist Boards in 2001 : “an attraction where it […]

Great Britain Tourism Survey (GBTS), January to December 2012 This update summarises overnight domestic tourism in Wales during the calendar year 2012. Numbers are rounded to 2 decimal places. Figures are provisional and may be subject to final revision. Click image to download  

This update summarises the top line results of the Great Britain Day Visits Survey 2012 in respect of Wales. The Great Britain Day Visits Survey (GBDVS) has been undertaken jointly with Visit England and Visit Scotland and is the source of official statistics on day visits by British residents to destinations throughout Britain. 2012 was the second year of the survey and took the form of 35,262 online interviews throughout Britain during the course of the year, with the Wales resident sample boosted to approximately 5,000 in order to permit more detailed secondary analysis in due course. Click on image to download  

An occupancy survey has been continuously undertaken amongst graded hotel accommodation providers since 1972 to monitor levels of demand for hotel rooms and beds in Wales.  To comply with the requirements of the EU Directive on Tourism Statistics, the survey was extended in 1997 to include all serviced accommodation including guest houses and bed and breakfast  establishments, as well as non‐graded serviced accommodation. The self catering survey has been conducted in varying formats since 1987.  Since 2003 however, the methodology and software used to analyse the data has been consistent. The survey covers self catering accommodation, caravan holiday homes, touring caravan and camping parks.  In addition, in 2008, hostels and bunk houses were […]