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An occupancy survey has been continuously undertaken among graded hotel accommodation providers since 1972 to monitor levels of demand for hotel rooms and beds in Wales. To comply with the requirements of the EU Directive on Tourism Statistics, the survey was extended in 1997 to include all serviced accommodation including guest houses and bed and breakfast establishments, as well as non-graded serviced accommodation. The self catering survey has been conducted in varying formats since 1987. The survey covers self catering accommodation, caravan holiday homes, touring caravan and camping parks. In addition, in 2008, hostels and bunk houses were also included within the coverage of the survey. Click image to download

As part of its statutory function to promote, develop and monitor tourism in Wales, Visit Wales undertakes a regular programme of research to provide information on the volume, value and character of tourism in Wales. In late 2010 Visit Wales commissioned Beaufort Research to conduct a research study amongst overseas and UK Visitors to Wales, both Staying and Day, between April to October 2011. This replicated and updated similar surveys, conducted amongst Staying Visitors in 2000, 2001, 2003, 2006 and Staying and Day Visitors in 2009. The overall aim of the study was to improve and build upon Visit Wales’ understanding of the motivations, needs and behaviours of visitors to Wales. […]

As part of its statutory function to promote, develop and monitor tourism in Wales, Visit Wales undertakes a regular programme of research to provide information on the volume, value and character of tourism in Wales. In late 2010 Visit Wales commissioned Beaufort Research to conduct a research study amongst overseas and UK Visitors to Wales, both Staying and Day, between April to October 2011. This replicated and updated similar surveys, conducted among Staying Visitors in 2000, 2001, 2003, 2006 and Staying and Day Visitors in 2009. The overall aim of the study was to improve and build upon Visit Wales’ understanding of the motivations, needs and behaviours of visitors to Wales. […]

As part of its statutory function to promote, develop and monitor tourism in Wales, Visit Wales undertakes a regular programme of research to provide information on the volume, value and character of tourism in Wales. In late 2010 Visit Wales commissioned Beaufort Research to conduct a research study amongst overseas and UK Visitors to Wales, both Staying and Day, between April to September 2011. This replicated and updated similar surveys, conducted amongst Staying Visitors in 2000, 2001, 2003, 2006 and Staying and Day Visitors in 2009. The overall aim of the study was to improve and build upon Visit Wales’ understanding of the motivations, needs and behaviours of visitors to […]

This fact sheet provides summary tables of key tourism figures to Wales in 2008, 2009 and 2010. Click image to download

The Strategic Marketing Action Plan (SMAP) provides a framework within which action plans for Visit Wales’s marketing activities are developed. It does not replace these action plans. The action plans will be consistent with the principles set out in SMAP, but will always reflect developing market conditions and the needs of our stakeholders in the Wales tourism industry. The SMAP also seeks to better define the marketing role of Visit Wales so that our partners and stakeholders are able to plan their own activity more effectively. Our aim is to encourage tourism marketing for Wales that avoids duplication.

This fact sheet provides summary tables of key overseas tourism (i.e. from outside the United Kingdom) to Wales from 2002 to 2009. The primary source of information for this fact sheet is the annual International Passenger Survey (IPS), undertaken by the Office for National Statistics.

Tourism Partnership North Wales Tourism Strategy Action Plan 2010-2013

The importance of tourism and the visitor economy Tourism generates £1.8bn for the North Wales economy each year, supports an estimated 37,500 jobs and is a lifeline for numerous small businesses. There is potential for further growth. Like an export industry tourism brings money into the region from outside and North Wales would be poorer without this. North Wales accounts for a third of Wales’ tourism, attracting 8m staying visitors and an estimated 17m day trips in 2007. The majority of the visitors are from the UK and holiday tourism predominates. Tourism is not evenly distributed across the region, the North West (Anglesey, Conwy, Gwynedd) accounts for 75% of staying […]

The Clwydian Range Area of Outstanding Natural Beauty (AONB) is one of only a small number of locations in Wales designated for the exceptional quality of its landscape, which is linked to its historical and cultural heritage. This quality means that the Range can play a very significant role in the overall appeal of North Wales for tourism. At the same time, tourism can provide an increasingly important source of income and prosperity for the communities living in and around the Range. This strategy and action plan provides a framework for the development of tourism in the Clwydian Range that is based on the principles of sustainability, taking full account […]